Social Media Coordinator

Job No: NP183

Location: Richmond, BC

Employment Status: Full-time

No. of Vacancies: 1

Closing Date: 30 Sep 2017 AEST

• Be a part of a values-based organization with a mission to leave the earth better than we found it.
• Fantastic work atmosphere and supportive team members.

About Nature's Path

Nature’s Path is a sustainably-driven, deliciously-healthy organic food company that believes in "leaving the earth better than we found it". At Nature’s Path, we believe in the idea that you can come to work, and help make the world a better place in the same day. Nature’s Path has received numerous awards such as the Financial Post's Ten Best Companies to work for in Canada, the Greenest Employers award, BC’s Top Employers award, and Canada's Top Small and Medium Employers award.

As a family-run, privately-owned company with locations in Canada and the U.S., our company was founded with strong entrepreneurial spirit and mission to leave the Earth better than we found it, which has become part of everything we do. Since our establishment in 1985, we have expanded to employ a team of over 600 employees in U.S. and Canada! Our company’s innovative brands include Nature’s Path, Love Crunch, Envirokidz and Que Pasa.

Our goal is to be a trusted name for quality organic foods in every home– socially responsible, environmentally sustainable and financially viable. We believe that everyone should have access to delicious food that is both good for people and the planet. If you share our vision, please explore our opportunities and take the path to a new and exciting career! Visit Nature’s Path online at www.naturespath.com, join us on Facebook and follow us on Twitter.

About the opportunity

The Social Media Coordinator supports the Social Media Strategist – and overall marketing/communication team members – with the execution of social media strategies for Que Pasa and EnviroKidz brands, including engaging with our online communities, delivering online customer service support, executing tactics to increase brand presence and affinity on social media, assisting with content creation, and executing social media event promotion efforts. 

They have a natural curiosity and passion for social media that will help grow the social presence of Que Pasa and Envirokidz. A strategic thinker, who takes a pragmatic approach in their daily execution, this individual listens to online conversations, responds to online inquiries to deliver superior customer service and seeks ways for real, trackable online engagement to drive brand awareness and traffic to the brand website to increase overall familiarity and ultimate brand advocacy.  

To sum it up, you will be growing our community base, engage and retain them, help convert them into customers at retail and/or online so they become active fans/promoters of EnviroKidz and Que Pasa brands.

Critical outcomes of the role:

• Lead community management on a daily basis for Que Pasa and EnviroKidz social media properties (i.e. Facebook, Twitter, etc.) which includes scheduling, posting, monitoring, responding and analyzing our social media properties
• Provide support for the Event & Engagement Specialist in their daily community management of Que Pasa and Envirokidz brands
• Support the Social Media Strategist in establishing a unified brand voice for EnviroKidz and Que Pasa brands
• Work with Social Media Strategist to create monthly social media posting calendars across all EnviroKidz and Que Pasa social channels, that demonstrates brand and industry positioning (such as organic, non-GMO, labelling).
• Collaborate with Social Media Startegist and Content Specialist to create sharable content tailored to specific networks to spread brand content and engagement.
• Run social promotions track and their success, such as Twitter chats and contests.
• Monitor online conversations and identify potential threats or opportunities to highlight for Social Media Strategist
• Recommend new ways to engage and new social networks to reach our target consumer.
• Provide diligent and effective customer service support for Que Pasa and EnviroKidz customers
• Keeps abreast of the latest changes and innovations within the social media landscape
• Works closely with Social Media Strategist and other stakeholders to ensure the consistency of branding on all social graphics.

Success in this role will require:

Education

• Degree in Marketing Communications, Communications, Public Relations or a related field with demonstrated social media management experience.

Experience

• Minimum 1-2 years experience overseeing the social presence of a recognized brand, ideally in a consumer package goods environment
• Proficiency and passion for social networks such as Facebook, Twitter, Pinterest, Instagram, Snapchat
• Proficency with social media management platforms and listening tools
• Familiar with social reporting best practices and analytics
• Actively stay on top of trends in the social media space
• Excellent communicator and creative thinker
• Good project management, planning and organizational skills
• Ideally social media experience in a brand or consumer package goods environment
• Basic understanding of content strategy, inbound marketing practices, and online marketing strategy and best practices (on page & off page SEO)
• Ability to work autonomously with minimal supervision.
• Bonus experience and skills include Adobe creative software, video creation, photography, demand generation marketing, inbound marketing, SEO and blogging.

Nature’s Path “Must-have’s”

• You have an unrelenting desire to be successful and chase down growth
• You have a sense of humour and passion for health and wellness
• You love to have fun, but take your responsibilities seriously
• You have a high sense of urgency and act with speed and agility

Upon joining Nature's Path, you will become part of a vibrant team that contributes to bringing healthy, organic food to the world in a sustainable way. At Nature’s Path, we follow 5 core competencies and, as a result, strive to build a culture that is: performance driven, always improving, team focused, honourable and respectful, and sustainably and socially conscious.

We thank all applicants for their interest in Nature’s Path Foods. Candidates selected for an interview will be contacted by Nature’s Path.  

No agencies please.